Performance
Our performance demonstrates the resilience of the business.
Diageo in 2009
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Nick Rose Chief financial officer
2009 has been a tough year but Diageo has responded quickly and efficiently to the changes in the economic environment. Nick Rose talks in more detail about this and provides an overview of our financial performance.
Key figures
Volume (in millions
of equivalent units)
Net sales
(£m)
Operating profit
before exceptionals (£m)
Operating profit
(£m)
Profit attributable
to parent company’s
equity shareholders
(£m)
Basic earnings
per share (p)
Recommended
full year dividend
per share (p)
Information presented
Unless otherwise stated in this document, percentage movements are organic movements.
Commentary, unless otherwise stated, refers to organic movements. Share, unless
otherwise stated, refers to value share. See the ‘Business review’ for
an explanation of organic movement calculations. The market data contained in this
document is taken from independent industry sources in the markets in which Diageo
operates.
Brand performance
|
Organic volume movement % |
Organic net sales movement % |
Reported volume movement % |
Reported net sales movement % |
|
|---|---|---|---|---|
| Global priority brands | (5) | (2) | (5) | 11 |
| Local priority brands* | (1) | 1 | 5 | 24 |
| Category brands* | (2) | 4 | (1) | 17 |
| Total | (4) | – | (3) | 15 |
| Spirits** | (4) | – | (3) | 16 |
| Beer | – | 5 | – | 16 |
| Wine | 1 | (5) | 2 | 12 |
| Ready to drink | (11) | (8) | (11) | 5 |
| Key spirits brands:** | ||||
| Smirnoff | (2) | 2 | (2) | 17 |
| Johnnie Walker | (11) | (6) | (11) | 4 |
| Captain Morgan | 3 | 7 | 3 | 29 |
| Baileys | (10) | (9) | (10) | 3 |
| J&B | (13) | (12) | (13) | – |
| Jose Cuervo | 2 | 3 | 2 | 27 |
| Tanqueray | (10) | (8) | (10) | 12 |
| Crown Royal – North America | (1) | (1) | (1) | 23 |
| Buchanan's – International | (15) | 2 | (15) | 18 |
| Windsor – Asia Pacific | 3 | 22 | 3 | 17 |
| Guinness | (3) | 4 | (3) | 16 |
* Brand additions in the year ended 30 June 2008 Ketel One vodka and Rosenblum Cellars
wine are included in local priority brands in North America and in category brands
in other regions while Zacapa rum is reported in category brands globally.
** Spirits brands excluding ready to drink.
Smirnoff
In-depth customer and consumer understanding
See how Smirnoff is reacting to the new media age in its new campaign
2%
Net sales increase
Captain Morgan
Outstanding collection of brands
See how innovation is helping drive growth behind the world's number 2 rum
7%
Net sales increase
2009 net sales by category
- 1 26% – Scotch
- 2 22% – Beer
- 3 11% – Vodka
- 4 8% – Ready to drink
- 5 7% – Whiskey
- 6 6% – Rum
- 7 5% – Liqueur
- 8 5% – Wine
- 9 3% – Gin
- 10 3% – Tequila
- 11 4% – Other
Our markets
Regional overview
North America
1%
Net sales
0%
Volume
(9%)
Marketing spend
0%
Operating profit
Europe
(5%)
Net sales
(6%)
Volume
(14%)
Marketing spend
(1%)
Operating profit
International
7%
Net sales
(4%)
Volume
(3%)
Marketing spend
10%
Operating profit
Asia Pacific
(4%)
Net sales
(11%)
Volume
(5%)
Marketing spend
0%
Operating profit